Search Engine Optimization (SEO) is the backbone of digital marketing, driving organic traffic and enhancing online visibility for businesses. By optimizing websites and content for search engines like Google, SEO ensures that your target audience discovers your brand when they search for relevant products or services.SEO in digital marketing involves a blend of on-page, off-page, and technical strategies. On-page SEO focuses on optimizing website content, keywords, and meta tags, while off-page SEO emphasizes building backlinks and domain authority. Technical SEO ensures a seamless user experience with faster page loads, mobile-friendly designs, and secure connections.