Founded in 2017 by Arpi Kachatryan, the inspiration for Luli Bebé was born through Arpi’s newborn daughter Lucy and newborn niece Lily (LULI)—two little cousins born in two different countries almost at the same time. Luli Bebé first began with the simple goal of providing European brands in the national market but later was fueled by a passion to create something beautiful that would support mamas through their motherhood journey.