Brands who are looking to increase engagement and sales should be able to craft an effective strategy. Such a strategy is dependent on in-depth planning. Your brand must locate the influencers, develop relationships, create campaigns, and measure the performance. Influencer marketing is different from other forms of marketing in that it demands higher competence levels, along with enough time and resources. You must decide whether to utilize your in-house team or a dedicated influencer marketing agency, such as Talent Resources. Our agency uses the following steps to build an effective influencer strategy.