In this article, Tajinder Singh Virk, Co-founder & CEO of Finvasia, explains how technology-driven discount and zero-brokerage platforms are reshaping the investment landscape. He argues that excessive brokerage fees have long acted as a tax on investors, eroding returns and discouraging long-term participation. With the rise of tech-based, zero-charge broking services, retail investors now enjoy greater access, affordability, and control over their investments a shift Virk sees as a transformative inflection point supported by innovation and investor demand.