In a bid to reclaim its former glory, Gap Inc. has enlisted fashion designer Zac Posen to steer its creative direction and revitalize the once-iconic brand. Posen, a design prodigy turned industry comeback story, brings a fresh perspective to Gap’s identity, blending his signature high fashion sensibilities with the brand’s casual roots. By orchestrating collaborations with rising Gen-Z stars and creating standout pieces like the viral white corseted shirt dress worn by Anne Hathaway, Posen is sparking renewed interest in the brand.