Augmented reality (AR) services are being used by full-service Martech firm Ink In Caps to improve product marketing. AR creates an immersive experience by fusing digital and physical information. Customers can try things before they buy them, which improves consumer knowledge and boosts customer engagement. AR is used by Ink In Caps to provide immersive brand experiences, customized product presentations, and data-driven insights that improve advertising strategies. Businesses need to keep ahead of the curve in the competitive commercial world as augmented reality develops more.