AI and chatbots aretravel website development by adding smarter features to improve customer experiences. These technologies enable automated booking assistance, personalized travel recommendations, and 24/7 customer support. Chatbots can handle common queries instantly, while AI analyzes user behavior to provide designed suggestions. By integrating machine learning and natural language processing, travel websites can offer faster responses and accurate information, reducing response times and enhancing overall user satisfaction with intelligent, data-driven interactions.