For PR Crisis Defensive SEO: A technical guide to automating sentiment drift detection in AI models and correlating narrative shifts with press activity. Traditional Search Engine Reputation Management (SERM) is evolving rapidly into Generative Engine Optimization (GEO). For decades, defensive SEO strategies focused on dominating the SERP “above the fold” to suppress negative links. Today, the battleground has shifted. The primary risk is no longer a negative article ranking at position #4; it is a Large Language Model (LLM) synthesizing that article into a definitive, factual-sounding answer about your brand.