Search engines like Google prioritize user experience, and one of the most crucial aspects of that experience is website speed. A slow website can frustrate visitors, increasing the bounce rate and reducing the time spent on your pages. These user signals send a negative message to search engines, indicating that your website may not provide a satisfactory experience. As a result, your rankings can suffer. On the other hand, a website that loads quickly offers smooth navigation and instant access to information, which search engines reward with higher rankings.