You know what’s wild? Businesses in the United States and the United Kingdom throw away around $37 billion every year just because people don’t get each other. I’m not talking about big disasters—just plain old misunderstandings. Even a small 100-person company can burn through half a million dollars a year this way. Now throw that chaos into a cross-cultural mix. One slip in tone, some phrase that just falls flat, or a layout that feels wrong on their side—and boom, you’ve either baffled them or ticked off the wrong person.