Checkout friction can quietly reduce sales, even when shoppers show strong buying intent. This blog explains how a Shopify CRO agency identifies hidden problems across cart and checkout steps. It covers funnel analysis, cart abandonment data, heatmaps, session recordings, mobile testing, and GA4 tracking checks. We have discussed how shipping costs, long forms, weak trust signals, payment gaps, and slow pages affect conversions. For more information, read our blog!